Yankee Group

Divining with Data

Reinventing the flagship product of Yankee Group to expand its audience and increase its relevance.

Yankee Group is an influential research and advisory organization focused on the mobile economy. It tasked Maark with reinvigorating its flagship data product to expand its audience and increase its relevance.

We helped transform an unwieldy excel-based product into an interactive, easy-to-use application.

We launched a new digital product platform for the research company that opened new avenues to innovation for both their analyst and C-level audiences.

We turned a million data points of complexity into a simple and engaging data visualization platform.

We created new features for the product such as real-time data monitoring, drag-and-drop interaction, easy reporting, simple search and sort options, and collaboration features.

Contact us to learn how we can help you with product design and development or see the full range of expert Maark services.