A Metaphor for Selling

Simplifying and illustrating the big vision of Troux as it changes the way businesses make decisions.

Troux offers a suite of visualization tools that make it easier for business leaders to make the big decisions about the future of their businesses. Troux asked Maark to help them tell its story simply, clearly, and directly.

We worked across the executive team to collaboratively define the main value of their solution set and the vision for it.

Using our proprietary 5-Act messaging method, we created and tested a message that boldly stated that value, while embedding it within an immersive story.

We designed a new brand language built around a carefully selected metaphor that clarified the solution and its value.

We refreshed the brand to reflect the new messaging and visual language, and built out collateral to serve as the initial story-telling vehicles for the brand.

Contact us to learn how we can help you with marketing strategy and digital campaigns or see the full range of expert Maark services.