Thermo Fisher Scientific

Broadening a Sales Force

Equipping the Thermo Fisher Scientific sales teams to present stories across their entire product portfolio.

Leading lab sciences company Thermo Fisher Scientific asked Maark to create an iPad application that would help its sales force transition from a silo’d, single-product-focused sales strategy to one that encouraged selling across its entire portfolio of laboratory products and services.

We coordinated two dozen product and service stakeholder groups across the enterprise to ensure a broad view of the Thermo Fisher Scientific portfolio

We extended the relationship investment by creating a content strategy and design solutions ideal for training sales, presenting to clients, and using as the primary content in tradeshow settings.

We developed high-fidelity design and messaging that elevated the brand in a new mobile context.

We created an interactive “battlecard” system that allowed sales reps to prep for client meetings within the same application in which they could present client-facing content

We created a resource library and sharing capabilities within the application, allowing sales reps to easily follow up with prospects and customers with the most recent and most relevant product and solution content.

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