Insights

writing

Technology
The Robots are Writing, The Robots are Writing
GTP-3 has a byline in The Guardian and that’s great news for creative writing.
Strategy
Content Marketing is...People
Marketers should encourage individual ownership and belief in the ideas an organization put out into the market.
Strategy
Why is Business Writing so Difficult?
When you're writing about complex topics from a limited vocabulary for a suspicious audience, you have to be prepared.
Strategy
Why is Business Writing so Bad?
The written word is an organization’s most constant touchpoint with its customer. So why is so much of it bad and how do you fix that?