Be a Better George Lucas: How to Continually Adapt your B2B Marketing Story to Your Audience
You did it. You have a well-defined strategy. And you built a tightly developed and vetted story around it. You’re already ahead of most...
Social Media – the Window into your B2B Brand’s Soul
I have spent years of my career leading B2B technology reviews on behalf of Fortune 100 clients. I have used many tools and strategies to...
Search Marketing – B2B’s Most Personal Medium
The term “clickbait” has negative connotation because it implies that the payoff – whether that is a product, information, or an...
Building a Data-First Digital Operation
Maark was born into a digital world. Back in 2000, the project that formed the company was for a home builder who was struggling to turn...