Insights

marketing

Strategy
Should You Name It? Brand Juggling for Fun and Profit.
In marketing, names aren’t just names. Names are brands. And brands need commitment and resources behind them to be successful.
Strategy
Six Things Any Marketer Can Learn from Sports Marketing
The worst team in any given professional league is still marketing better than most companies are.
Strategy
The Maark Secret for Telling a Great Marketing Story
Marketing needs a story with some structure, and we're not talking a messaging house.
Strategy
Six Lessons from Two Years of Podcasting
In March 2018, Maark launched the Agency on Record podcast. After 63 eps, here are some lessons learned and mistakes we’re still making.
Strategy
Relationship Advice for the Modern Marketer
Marketing systems are for relationship-building, not hard-selling. Are your marketing tactics a service to your customer or for your boss?
Strategy
The Year of the Wolf: Checking on the Maark Brand a Year Later
Did the Maark brand end up working for us? Are we a better company? What’s it like now that the newness has worn off? Was it all worth it?
Strategy
Why is Business Writing so Difficult?
When you're writing about complex topics from a limited vocabulary for a suspicious audience, you have to be prepared.
Strategy
Why is Business Writing so Bad?
The written word is an organization’s most constant touchpoint with its customer. So why is so much of it bad and how do you fix that?