Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

Why is Business Writing so Bad?

The written word is an organization’s most constant touchpoint with its customer. So why is so much of it bad and how do you fix that?
Words by Jason Ocker, Executive Director of Creative Strategy
Jan 21st, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
Next Up in Business

Why is Business Writing so Difficult?

When you're writing about complex topics from a limited vocabulary for a suspicious audience, you have to be prepared.
Words by Jason Ocker, Executive Director of Creative Strategy