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PRAM Organization Aims to Guide the New Privacy-First Digital Ad Landscape
The Partnership for Responsible Addressable Media is made up of advertising groups, tech platforms, and advertisers. But what will it do?
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What’s in a Name? Your Entire Brand
Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
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First-Party Data is More Valuable Anyway
Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.
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AI vs. Human Copywriters
The downside to our new robot writers isn’t job loss or learning that creativity isn’t creative. It’s the horrible things it says about us.
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Twitch Plays Hard to Get with Advertisers
For three days in May, tens of thousands of people crowdsourced the control of a giant, animatronic squid. Eight independently-controlled...
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Social Media – the Window into your B2B Brand’s Soul
I have spent years of my career leading B2B technology reviews on behalf of Fortune 100 clients. I have used many tools and strategies to...
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Search Marketing – B2B’s Most Personal Medium
The term “clickbait” has negative connotation because it implies that the payoff – whether that is a product, information, or an...
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Be a Better George Lucas: How to Continually Adapt your B2B Marketing Story to Your Audience
You did it. You have a well-defined strategy. And you built a tightly developed and vetted story around it. You’re already ahead of most...