WHITE PAPER: SEARCH AND SOCIAL MARKETING FOR B2B
Stop Participating, Start Converting
In 2017, mere participation in search and social is no longer enough. Search and social provide both data and engagement opportunities that should place them at the heart of B2B digital marketing operations. But like all of the most important B2B efforts, search and social need an operational strategy, best-in-class technology platforms, and a dedicated real-time process for taking an organization from mere participation to converting leads and influencing sales.