Here”s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can”t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one.
What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain”t no getting around that. Marketing? Of course. We live in a commercial world.
So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.
We”re calling it Agency on Record, and the first episode is live right now. It”s low key. A couple of guys with a mic in a basement studio in Boston, but let me tell you about those guys.
Michael Colombo is the CEO of Maark. Jason Ocker is the VP of creative strategy at Maark. They”ve been friends for a quarter of a century, and in the industry for decades. And they”ve got a lot of baggage. They”ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.
Ideally, Agency on Record comes off like every conversation we have around the office here at Maark or at The Tavern at The End of the World down the street. It”s honest, it”s raw, and it wrestles with its topics as opposed to declaiming on them. The first few episodes deal with storytelling in marketing, mixed reality, digital transformation, boutique agencies, corporate decision-making, social media. Topics that are extremely relevant to anybody trying to tell a story or create collaboratively or impact a business or deal with the technology that inevitably underlies and transforms all of that.
So give it a listen. Visit aor.maark.com to find links to your favorite podcasting services. Send us some feedback at firstname.lastname@example.org. And, most importantly, stick with us while we find our podcast legs. And better mics. And a sound engineer. Some of those sound-absorbing panels you hang on the wall. A marketing plan.
Wait…why are we going live today?