We’re super-psyched to welcome Christopher Link to this week’s episode of Agency on Record. Chris is the Head of Content at John Hancock Investments, one of our clients here at Maark, and a genuinely cool guy.

Chris built and runs one of the most impressive marketing content departments that we’ve seen. His team of writers should really be the template for any marketing organizations who are serious about controlling a story, serious about creating content, and serious about digital transformation (seriously). Basically, if you’re following along on the Maark blog, this guy’s a storykeeper.

In this episode, we pick Chris’s brain to see how content became such a priority at John Hancock Investments. What the ROI of a group of writers is like. What kind of writers he looks for. How a bunch of writers became so strategic to a big-time investments business. And why content is vital to digital transformation (seriously).

This was a fun one for us. And it should be a good discussion for anybody trying to create marketing content. For anybody trying to establish thought leadership. For any copywriter trying to prove their value in an organization. For anybody working through a digital transformation (seriously).

Also for anybody who thinks this show should have three hosts instead of two.

Check out the episode!

Jason Ocker is the Executive Director of Creative Strategy at Maark, where he oversees messaging and story across marketing strategy, digital campaigns, and product design for a range of industries, including finance, technology, government, health, life science, and telecommunications. He’s an award-winning author of five books, and has been featured at CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.