Copyright 2009, Maark Inc Strategic & Interactive B2B Marketing http://www.maark.com/ exampleId Maark press release http://www.maark.com/ Fri, 19 Feb 2010 01:00:00 GMT Hotel Experience Named Overall Winner of 2009 Marcomm Awards MAARK's integrated B2B marketing campaign, Hotel Experience, was named the Marketing Leadership Council's Overall Winner of their 2009 Marketing Communications Award. Boston, MA - The Corporate Executive Board (NASDAQ: EXBD) (CEB) announced global telecom giant, Alcatel-Lucent, as the overall winner of its 2009 B2B Marketing Communications Awards for their “Hotel Experience” campaign. The campaign was created by Boston-based strategic and interactive agency, Maark, as a means of helping Alcatel-Lucent raise awareness and accelerate sales for their solutions for the hospitality industry. "The Hotel Experience campaign brought innovative digital marketing assets to a broad spectrum of sales and marketing contexts in a way that made a meaningful and measurable impact on both Alcatel-Lucent’s brand as well as its sales performance," said Anna Bird of the CEB. The B2B Marketing Communications Award is an international competition held annually by the CEB’s Marketing Leadership Council to "both benchmark the current state of the art in B2B marketing campaigns and recognize outstanding achievement." The CEB is made up of members from 80% of the Fortune 500 and 70% of the Fortune 100 across 50 countries. The submissions were rated across four key criteria by a panel of senior marketing executives from blue chip firms with a rich B2B marketing heritage including Holcim, Morgan Stanley, Danfoss, Vodafone and Philips: 1. Marketing Context — How clear were the campaign's objectives and how did it supports the brands long-term positioning and broader marketing mix? 2. Target Audience — How clear was the target definition and how deep an understanding of the target’s motivations did the campaign exhibit? 3. Message — What was the level of focus on customer goals (not product features) and did the campaign use clear language, images, and metrics to drive prospects to act? 4. Touchpoint Mix — To what extent did the campaign use an innovative and efficient mix of emerging and traditional channels that are traceable? The Hotel Experience brought together the ‘Trinity’ of an effective B2B sales process; Marketing, Sales, and the Customer. Maark began from the interaction point between sales and the customer, and really thought through how to increase Alcatel-Lucent's relevance in the hospitality industry and impact sales with innovative sales tools, a high-impact Web and social media presence and a highly engaging tradeshow experience. "We are honored to be selected by this esteemed panel of marketing executives to win the Marketing Leadership Council's award with an innovative approach, a characteristic we strive for in every client engagement," mentioned Bruce Scheer, Mark’s CMO. ### About Maark Maark is a Strategic and Interactive Business-to-Business (B2B) Marketing firm. We help you stand apart by amplifying your vision with market-driven insights, strategies and interactive marketing solutions. We help you: discover your market opportunity and the unique value of their offering; connect to your audience with compelling stories; engage your customers with innovative interactive experiences. exampleId Maark press release http://www.maark.com/ Fri, 4 Dec 2009 01:00:00 GMT Maark announces the opening of its new headquarters and launch of new corporate website MAARK today announced the relaunch of its company website as well as the opening of its new downtown Boston headquarters. Celebrating its relocation and continuous growth, the company works to expand on its recent progress in building the leading portfolio in B2B strategic and digital marketing. Boston, MA - MAARK, a strategic and interactive marketing firm, today announced the relaunch of its company website as well as the opening of its new downtown Boston headquarters. Celebrating its relocation and continued growth, the company is expanding on its recent progress in building the leading portfolio in B2B strategic and digital marketing. "2009 has been quite the year for us so far, to say the least," said Michael Colombo, Maark's Chief Experience Officer, "between helping our clients implement innovative marketing strategies to create meaningful impact in a challenging economy, and then growing the firm with new hires, new capabilities, and a new office, we've had a lot on our plate." Located at 109 State Street, just a few blocks from Boston�s Faneuil Hall Marketplace, Maark's new headquarters will be a stable presence in the hub of Boston's financial district. Along with the new location, Maark also launched a new interactive portfolio to better showcase the firm's capabilities and history of marketing innovation. Included in this launch are a new corporate website and a new Facebook fan page to help Facebook users stay on top of the firm's growth and activities. As part of this wave of launches, Maark is also launching a new website for their Business Value Calculator product platform, an industry leading suite of sales enablement products that help sales representatives more easily quantify the business value associated with their solutions. To supplement the website launch, Maark is also launching a new LinkedIn group for selling professionals. "The economy has challenged many of our clients to think more strategically about what they offer and how they bring their offerings to market," said Maark Partner and Business Value Practice Leader, Darrin Fleming, "fortunately we have a rich set of tools that help B2B companies sell with a clearly quantified and articulated value proposition." Focused on market-driven insight applied to innovative interactive experiences, Maark continues to set the standard for how B2B marketing should deliver measurable results. For more information about MAARK, visit www.maark.com. ### About Maark Maark is a Strategic and Interactive Business-to-Business (B2B) Marketing firm. We help you stand apart by amplifying your vision with market-driven insights, strategies and interactive marketing solutions. We help you: discover your market opportunity and the unique value of their offering; connect to your audience with compelling stories; engage your customers with innovative interactive experiences.