http://www.maark.com/ Strategic and Interactive B2B Marketing 2009-12-04T15:30:00-05:00 Michael Colombo 2010-09-04T15:30:02-05:00

Alcatel-Lucent needed a strategy for sharing an engaging story with the education industry. The goal was to present the business value of Alcatel-Lucent solutions in a compelling format that could be used by both sales reps in the field and to generate demand with their web audience. To tell this story we created a role-based education campaign, telling a day-in-the life story of each persona we wanted to target within higher education. This scripted, illustrated and animated asset became an indispensible companion for sales reps and helped drive awareness for Alcatel-Lucent’s solutions in the market. Deployed on the desktop of over 300 Alcatel-Lucent sales reps, this new tool has helped set a standard for both effective sales enablement within the company, and for engaging storytelling throughout their marketing activities.

Alcatel-Lucent images/work/alcatel-lucent/education/tile.png Student Homepage Administrator Homepage A day in the life of a college Student A day in the life of a college Professor A day in the life of a college Administrator Solutions Launch Website tag:maark.com,2010-09-04:/project/project24 2010-09-04T15:30:02-05:00

Marriott needed a sophisticated and state-of-the-art sales enablement tool that would allow sales staff to create custom, web-based movies “on the fly,” showcasing Marriott properties and area attractions for corporate customers. We created the Marriott Flash® on the Fly application that is a first of its kind solution in the hospitality industry allowing both technical and non-technical sales staff to easily build customized, engaging presentations that tell the Marriott story. Flash® on the Fly brings together Marriott brand templates with property photography, brand messages and sound in one intuitive drag-and-drop interface that outputs movies for web distribution and TV playback. Flash on the Fly lets sales staff tell the story they want while maintaining a consistency of brand and message across all presentations. The Flash on the Fly application has been introduced in four geographic regions so far with full international rollout planned for 2011. The response to the new tool has been overwhelming from the sales community and is currently seen as a leading application for corporate sales use.

Marriott images/work/marriott/fotf/tile.png Presentation Editor Presentation Library Presentation Collaboration Overview tag:maark.com,2010-09-04:/project/project27 2010-08-04T15:30:02-05:00

Unisys had to convince the market that Windows 7 was not Vista, and that now was the time to begin planning their migration process. Resource constrained CIO’s would need to see significant short term value in order to make the move this far in advance of Microsoft’s scheduled end-of-life for Windows XP in 2014. We worked with Unisys to design and execute a new peer-to-peer selling program that started with crafting a compelling story and “big idea” around migration to Windows 7. With story in hand we helped guide the sales process from customer nomination, to initial approach, to pilot launch and post meeting follow up and assessment. Our Executive Briefing Program helps companies create a new selling methodology that results in a more focused and concerted sales approach with executive buy-in and greater follow through.

Unisys images/work/unisys/beyondmigration/tile.png Introduction Security Threats Graphic Branche Cache Graphic Slide tag:maark.com,2010-08-04:/project/project25 2010-06-04T15:30:02-05:00

Millipore needed to provide Customer Service Representatives with an efficient and intuitive means for finding customer information across multiple corporate systems – all while a customer waits on the other end of the phone. From CRM to Purchasing to Product Catalogs and Pricing Sheets, each piece of information relevant to a customer needed to be searched, organized and manipulated within a single interface. To address this enterprise search and customer service challenge, we helped Millipore design The View. This single interface allowed CSR’s to quickly traverse, save, and interact with all of a customer’s information quickly and efficiently. The View brings CSR’s closer to the customer and helps deliver a far more compelling service experience.

Millipore images/work/millipore/theview/tile.png Interface Interface Detail tag:maark.com,2010-06-04:/project/project26 2010-02-04T15:30:03-05:00

Alcatel-Lucent had some compelling technologies for the hospitality industry and an exciting vision for how those technologies could be complemented by business partners to bring innovative new solutions to the market. To help tell this story we created a 3D virtual hotel that we deployed both as an Adobe AIR desktop application for sales reps to conduct "art of the possible" discussions with key customers, and also on the web as an immersive guided tour through the hotel of the future. The Hotel Experience is used by hundreds of internal and business partner sales reps in the field, it has generated new business opportunities, and it has served as a catalyst for measurable increases in the awareness of Alcatel-Lucent solutions throughout the hospitality industry.

Alcatel-Lucent images/work/alcatel-lucent/hotelExperience/tile.png Homepage Check-in Experience Guest Room Experience Guest Room Detail Meeting Room Solutions Catalog Solutions Catalog Solutions Catalog Desktop Sales Tool Launch website tag:maark.com,2010-02-04:/project/project03 2010-02-04T15:30:02-05:00

Intuit asked Maark to create a visionary product to help prove the concept of the newly launched Intuit Partner Platform. The result was a breakthrough new innovation called Intuit Spheres, an instant collaboration application that sits on your desktop and leverages Intuit's new platform to allow users to easily share conversations, files and links. We are now helping Intuit bring this innovation to market with the right strategy and message for market success.

Intuit images/work/intuit/spheres/tile.png Brand artwork Sign In + Collapsed view Expanded view Video demonstration Test 1 Test 2 Sign up for the Beta tag:maark.com,2010-02-04:/project/project02 2010-01-04T15:30:06-05:00

Alcatel-Lucent needed a strategy to build community around their Long Term Evolution (LTE) solution offering. The goal of this community would be to help position them as a relevant thought leader in the industry, and to create an audience for ongoing market influence. The solution was to create the LTE Buzz, a Web 2.0 aggregation application built with Adobe AIR. The Buzz brings together LTE-related conversations and headlines from leading social media sources and presents them as a real time feed on a user's desktop. Since it launched the Buzz has been downloaded more than 200 times per week - a third of which use the application daily - and it has given Alcatel-Lucent a platform for joining the conversation and more effectively influencing the influencers.

Alcatel-Lucent images/work/alcatel-lucent/lteBuzz/tile.png LTE Buzz Screenshots Detail View Systray Toaster Download the LTE Buzz tag:maark.com,2010-01-04:/project/project06 Seagate 2009-12-04T15:30:05-05:00

Seagate needed a clearly articulated value proposition and innovative selling tools that would create immediate impact for some of their key hard drive products. We started by working with them to develop a business value framework around each product and then developed a series of interactive tools that helped sales reps and customers use that framework to quantify business value. We helped Seagate bridge the gap between marketing and sales by delivering tools that sales reps could easily understand and use immediately in a selling context for greater results.

tag:maark.com,2009-12-04:/project/project05 images/work/seagate/businessValueSalesKit/tile.png Desktop Sales Kits CD Artwork Sales Enablement Documents Brand Artwork Brand Artwork Microsoft 2009-12-04T15:30:04-05:00

The theme of Microsoft's CIO Summit was clear, CIO's must sell their investments to the CFO based on clearly articulated business value. Microsoft knew that their CIO customers would need both coaching to help them justify their investments, and they would also need the latest assets from Microsoft to help support the business value story associated with Microsoft offerings. We helped Microsoft on both fronts. We presented in person at the CIO Summit on Selling to the CFO, and we also delivered an interactive desktop application built with Adobe AIR for them to download at the conference. The web-connected application allowed us to update the CIO's remotely with the latest Microsoft content throughout the lifecycle of the initiative.

tag:maark.com,2009-12-04:/project/project04 images/work/microsoft/cioSummit/tile.png Start Screen Start Screen - Detail Content Directory 2009-12-04T15:30:01-05:00

Alcatel-Lucent needed a big idea to take to the market, a provocative vision that would help customers and key influencers understand the unique value of their enterprise solutions. We brought a methodology for crafting that vision together with new thinking to create the Dynamic Enterprise message. The image of a Dynamic Enterprise captured the attention of the market and the imagination of a sales organization looking for better ways to engage their customers in a discussion about the "art of the possible." The result has been an increase in the relevance and awareness of the Alcatel-Lucent brand in the enteprise space, and an envigorated dialog with customers looking for both the big picture perspective that leads the way to relevant Alcatel-Lucent solutions that meet immediate needs.

Alcatel-Lucent images/work/alcatel-lucent/dynamicEnterprise/tile.png The Dynamic Enterprise Core Messaging + Iconography Dynamic Enterprise Solutions Brochure Dynamic Enterprise Solutions Brochure tag:maark.com,2009-12-04:/project/project01 2009-12-04T15:30:07-05:00

HP wanted to focus time and energy on improving sales success in key accounts. The team felt a concerted, focused program would deliver greater impact and result in greater sales traction for new solution areas. We facilitated the development of an executive, peer-to-peer sales approach, gaining executive sponsorship from a prospect organization and active involvement early in the buying process. We also designed a tightly structured end-to-end executive briefing session, and developed supporting assets for several solution areas. With senior leadership commitment, coupled with a tightly designed briefing program supported by high-caliber subject matter experts, the program continues to be very successful in delivering a high return on marketing investment.

HP images/work/hp/executiveBriefingProgram/tile.png Presentation Media Presentation Media Webinar tag:maark.com,2009-12-04:/project/project07 2009-12-04T15:30:08-05:00

Momentive was looking for a structured approach to creating strategic marketing discipline throughout their organization. We brought that structure with our Strategic Marketing Program that includes a cirriculum and excercises lead by Maark consultants to help Momentive business owners bring their strategy into the light of thorough analysis and focused examination. This program has helped Momentive define critical strategies and drive business performance by identifying their best new opportunities and segmenting and targeting their markets for greater success.

Momentive images/work/momentive/smp/tile.png Presentation Media tag:maark.com,2009-12-04:/project/project08 2009-12-04T15:30:19-05:00

CSC was in the midst of developing its solution offerings and market messages for a new practice area, Collaborative Enterprise. They needed to gain messaging alignment in order to accelerate go to market success. We facilitated a positioning and messaging process that included naming the solution, developing key market messages and solution descriptions, and creating business value and sales-ready messaging. The goal was to make sure stakeholders were aligned, market messages were validated, and all marketing and sales activities were tied to a consistent positioning and messaging framework. As a result, the go-to-market process was greatly accelerated with high impact, consistent market messages and marketing collateral at a fraction of the time it would normally take without a sound positioning and messaging platform.

CSC images/work/csc/collaborativeEnterprise/tile.png Collaborative Enterprise Presentation Collaborative Enterprise Presentation Knowledge Networking Services Brochure Unified Communications Services Brochure tag:maark.com,2009-12-04:/project/project19 2009-12-04T15:30:20-05:00

In a challenging economy, buying decisions are only made with a clearly communicated value proposition and an equally clear quantification of that value. We have been helping clients, both big and small, quantify value with our Business Value Calculators for more than ten years. Our best in class solution provides sales reps with both online and offline tools that deliver measurable sales improvement.

Various Clients images/work/variousClients/businessValueCalculators/tile.png Maark Business Value Calculators Business Value Calculator Honeywell Business Value Calculator EMC Business Value Calculator Learn More tag:maark.com,2009-12-04:/project/project20